Vans has partnered up with Roblox on a Metaverse experience called “Vans World” where it will be a space where users can skate and acquire exclusive Vans gear through the experience.
Four Vans silhouettes will be available for users to customize, purchase, and wear in the experience and this is Vans’ first venture into the metaverse. Vans World is inspired by Vans’ House of Vans, the Off the Wall Skatepark in Huntington Beach, and iconic skate spots from all over the world.
“Individual expression is deeply embedded in skate culture, and Vans has been supporting and enabling this exact type of creativity for more than 50 years. With the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way. Vans is a global icon and advocate for youth culture, and we’re thrilled to bring this authentic brand experience to the millions of Vans enthusiasts where they are — on Roblox.” state Vans VP of Global Integrated Marketing Nick Street.
The Vans World Experience in the Roblox Metaverse is available now on Roblox. Check out the images and video below.